Google Ads
High-intent service call
- Response
- Missed, 22 minute callback
- Showed
- Not reached
- Revenue
- Unknown
- Decision
- Fix missed-call ownership before raising budget.
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Your marketing creates traffic. Your team owns booking. Armitage owns the feedback loop between them.
Armitage works owner-side to connect ads, calls, forms, CRM, follow-up, and booked appointments so the owner can see where paid leads stall and what gets fixed this week.
Owner view: The owner sees which campaign or page created the inquiry before judging the agency, team, or budget.
The owner should not have to reconcile ad reports, call notes, schedules, CRM stages, and revenue by hand. This view shows what changed after the click and what to fix next.
Owner-side weekly ledger
One view of what happened after the paid lead arrived.
| Source | Lead | Response | Booked? | Showed? | Revenue | What changes next |
|---|---|---|---|---|---|---|
| Google Ads | High-intent service call | Missed, 22 minute callback | No | Not reached | Unknown | Fix missed-call ownership before raising budget. |
| Meta | Offer form lead | Text only | Follow-up gap | Not reached | Unknown | Separate cheap leads from consult intent before judging the channel. |
| Search | Branded mobile call | 40 seconds | Yes | Yes | $8,400 accepted | Keep brand wins separate so they do not hide campaign weakness. |
High-intent service call
Offer form lead
Branded mobile call
Your marketing creates traffic. Your team owns booking. Armitage owns the feedback loop between them so the same lead does not get three competing stories.
Inquiry
Campaign, landing page, call, form, text, and intent get tied to one record.
Handoff
Response time, booked status, no-show, and revenue outcome sit in one owner view.
Decision
The owner sees whether the next move belongs to the agency, the team, or the budget.
Feed booked outcomes back into campaign decisions.
Fix response speed, follow-up, and scheduling gaps.
Raise, hold, or redirect spend with cleaner evidence.
The main product
The audit gives the owner a concrete answer: which paid leads became booked consults, which handoff is costing money, and which fix should happen first.
Audit
Map ads, calls, forms, CRM fields, follow-up, and the current report the owner sees.
Repair
Fix the most expensive break first: routing, tracking, CRM handoff, or booked-call feedback.
Operate
Run the weekly exception loop so the same leak does not quietly become normal again.
First step
One-page report, Loom, top three leaks, and owner, team, or agency action list.
Use when the leak is not obvious yet.
Fixed repair
One repair goes live: tracking, routing, CRM handoff, follow-up, or channel signal cleanup.
Use after the audit finds a clear break.
Continuation
Ongoing checks, short Loom updates, and a weekly view of leads that need owner action.
Use only when paid leads matter every week.
What you receive
Not a pile of charts. The owner should know what to pause, what to repair first, and what needs to stay visible after the fix.
Stop
If booked-call feedback is missing, Google and Meta may be learning from cheap leads instead of real appointments.
Fix first
If paid calls are missed, the first repair is routing, alerts, and a second attempt that someone owns.
Watch
If forms sit too long, the system tracks speed-to-lead so the same delay does not quietly come back.
Access and permission
Every recommendation is written so the owner can hand it to a team, agency, or vendor without translating marketing jargon.
Google Ads, GA4/GTM, Meta where relevant, website or landing page access, CRM exports, call tracking, and the current follow-up workflow.
Implementation access is requested only after you approve the fix list and only for the permissions needed to install that repair.
Start with the call
Where leads come from, how they get answered, and where appointments are booked. You will know whether there is enough to audit.