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Use this page to understand what Armitage checks before you pay for fixes: the channels bringing in leads, the tracking behind them, and the handoff into your team.
A lead recovery audit finds where paid or organic leads stop before they become booked appointments. It reviews channels, tracking, calls, forms, CRM ownership, and follow-up, then ranks the first fixes by likely value and effort.
A Google Ads audit should review search terms, campaign structure, conversion actions, wasted spend, landing page alignment, and whether booked appointments are sent back as the success signal.
An SEO audit for a lead generation business should review whether the right buyers can find and trust the business before they call, submit a form, or click an ad.
An AI visibility review checks whether AI search tools can understand what a business does, who it serves, and why a buyer should trust it. It looks at clear service answers, structured facts, entity consistency, and outside proof.
A Meta ads audit should review campaign setup, pixel events, lead quality, retargeting, creative fatigue, and whether Meta is optimizing toward real appointments instead of cheap leads.
Tracking matters because a channel can look healthy while the business still loses appointments. GA4, GTM, UTMs, call tracking, and CRM fields show whether leads become booked appointments.
CRM handoff is the step where a lead moves from marketing into sales or operations. A good handoff shows source, owner, next step, appointment status, and follow-up timing.
After a lead recovery audit, the business should know what to keep, what to cut, what to fix first, and what to monitor. Implementation should be scoped separately after the audit.
Next step
These answers explain the parts. The offer page shows the audit, the access needed, and what can happen after the first problems are found.