Input 01
Ads, calls, forms, CRM, and follow-up
The audit starts with the pieces that already exist, not a new dashboard your team has to maintain.
Loading...
Loading...
Your marketing creates traffic. Your team owns booking. Armitage owns the evidence packet between them.
Armitage connects ads, calls, forms, CRM, and follow-up into one owner view so you can see where paid leads stall, what changed after the click, and what gets fixed this week.
Not another PPC, SEO, or AI-search agency. Not a dashboard your team has to interpret. The operator view that turns paid leads into owner decisions.
First paid step: Paid Lead Recovery Audit.
Operating memo
Input 01
The audit starts with the pieces that already exist, not a new dashboard your team has to maintain.
Finding 02
Missed calls, weak routing, slow follow-up, false conversion signals, and unclear booked outcomes get separated.
Decision 03
The output is ranked by owner action: what the agency should change, what the team should change, and what Armitage can install.
The owner should not have to reconcile ad reports, call notes, schedules, CRM stages, and revenue by hand. This view shows what changed after the click and what to fix next.
Owner-side weekly ledger
One view of what happened after the paid lead arrived.
| Source | Lead | Response | Booked? | Showed? | Revenue | What changes next |
|---|---|---|---|---|---|---|
| Google Ads | High-intent service call | Missed, 22 minute callback | No | Not reached | Unknown | Fix missed-call ownership before raising budget. |
| Meta | Offer form lead | Text only | Follow-up gap | Not reached | Unknown | Separate cheap leads from consult intent before judging the channel. |
| Search | Branded mobile call | 40 seconds | Yes | Yes | $8,400 accepted | Keep brand wins separate so they do not hide campaign weakness. |
High-intent service call
Offer form lead
Branded mobile call
Your marketing creates traffic. Your team owns booking. Armitage owns the feedback loop between them so the same lead does not get three competing stories.
Inquiry
Campaign, landing page, call, form, text, and intent get tied to one record.
Handoff
Response time, booked status, no-show, and revenue outcome sit in one owner view.
Decision
The owner sees whether the next move belongs to the agency, the team, or the budget.
Feed booked outcomes back into campaign decisions.
Fix response speed, follow-up, and scheduling gaps.
Raise, hold, or redirect spend with cleaner evidence.
The main product
The audit gives the owner a concrete answer: which paid leads became booked appointments, which handoff is costing money, and which fix should happen first.
01
Map the live path from paid source to appointment outcome.
02
Install the first high-value fix instead of producing another report.
03
Keep the exception list visible so the same leak does not become normal.
What you receive
Access and permission
Every recommendation is written so the owner can hand it to a team, agency, or vendor without translating marketing jargon.
Read-only audit first
Google Ads, Meta, GA4/GTM, call tracking, website, CRM exports
No patient data
Business-level lead path only until the right workflow exists
Approved fixes
Implementation access requested only after the fix list is approved
Start with the call
Where leads come from, how they get answered, and where appointments are booked. You will know whether there is enough to audit.