Weekly report
SAMPLEArmitage · Week of Feb 23
Example Hair Restoration · Last 30 days
- Cost per booked consult
- $183
- Cost per transplant
- $1,680
- Ad spend
- $8,400
- Leads
- 127
- Qualified leads
- 64
- Booked consults
- 46
- Lead to qualified
- 50% (64 of 127)
- Qualified to booked
- 72% (46 of 64)
- Booked to kept
- 67% (31 of 46)
- Kept to scheduled so far
- 16% (5 of 31)
By channel
Google search
- Ad spend
- $3,100
- Leads
- 31
- Qualified leads
- 20
- Booked consults
- 14
- Kept consults
- 11
- Surgeries scheduled
- 3
- Cost per booked consult
- $221
- Cost per transplant
- $1,033
Meta
- Ad spend
- $5,300
- Leads
- 96
- Qualified leads
- 44
- Booked consults
- 32
- Kept consults
- 20
- Surgeries scheduled
- 2
- Cost per booked consult
- $166
- Cost per transplant
- $2,650
All ads
- Ad spend
- $8,400
- Leads
- 127
- Qualified leads
- 64
- Booked consults
- 46
- Kept consults
- 31
- Surgeries scheduled
- 5
- Cost per booked consult
- $183
- Cost per transplant
- $1,680
By funnel
Ready to book
- Booked consults
- 18
- Kept consults
- 15
- Surgeries scheduled
- 4
Comparing clinics
- Booked consults
- 16
- Kept consults
- 10
- Surgeries scheduled
- 1
Still deciding
- Booked consults
- 12
- Kept consults
- 6
- Surgeries scheduled
- 0
Notes this week
- Meta ad B, the surgeon explaining the donor area, booked 6 consults and 5 were kept. Ad D booked 12 and 4 were kept. Budget moves to ad B.
- Comparing clinics booked 16 consults and kept 10. Next: a page that answers price and financing before the booking step.
- Meta sent 96 leads and 44 qualified. Google sent 31 and 20 qualified. Next: sharper questions on the Meta page.
- Still settling: 8 kept consults from the last three weeks have no surgery decision yet. This period's cost per transplant will change as dates are set.