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Calculate how website speed impacts your local business revenue. See potential gains from faster load times for medical practices, professional services, and
Find this in Google PageSpeed Insights or GTmetrix. A good target is under 2 seconds.
Default: 4
What speed are you aiming for? Under 2 seconds is excellent. Even 0.1s improvement helps.
Default: 2
Your average monthly unique visitors. Check Google Analytics for this number.
Default: 3000
The percentage of visitors who complete a desired action (e.g., call, form fill, purchase).
Default: 2.5
The average revenue or profit generated from each conversion. For leads, estimate the value of a new client.
Default: 100
Different industries have varying sensitivity to page load times.
Default: Other
This calculator estimates potential revenue uplift by applying industry-standard conversion rate improvements associated with faster page load times. We take your current monthly visitors, conversion rate, and average conversion value. Then, based on your target speed improvement and industry, we apply a projected increase in conversion rate. This new, higher conversion rate is used to calculate the potential additional monthly revenue. For example, a 0.
A busy medical clinic with 1,500 monthly visitors wants to reduce their 5-second load time to 2.5 seconds. Each new patient is worth $300.
Potential monthly revenue gain: $600 - $1,350
Reducing load time from 5 seconds to 2.5 seconds can significantly impact patient bookings. For healthcare, even a 3-8% conversion uplift from speed gains is common. If your current conversion rate is 2% (30 new patients/month), improving speed could add 2-4 new patients monthly, boosting revenue
An online boutique selling unique gifts has 8,000 monthly visitors. Their site loads in 3.5 seconds, and they aim for 1.5 seconds.
Potential monthly revenue gain: $1,200 - $3,000
E-commerce sites are highly sensitive to speed. A 2-second improvement from 3.5s to 1.5s can lead to a substantial conversion rate increase, typically 7-20% for e-commerce per second. If your current conversion rate is 1.5%, a faster site could increase it to 1.8-2.
A law firm receives 2,500 monthly visitors. Their website loads in 4 seconds, and they want to get it down to 2 seconds.
Potential monthly revenue gain: $400 - $1,200
For professional services, a faster site builds trust and reduces bounce rates from potential clients. B2B and professional services often see a 4-10% conversion increase per second of speed improvement.
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See your real numbersCalculations are based on industry benchmarks for conversion rate impact due to website speed improvements. These benchmarks are derived from studies by Google, Walmart, and other industry sources (e.g., 7-20% conversion drop per 1s delay for e-commerce).
People are impatient online. If your site takes too long to load, they will go to a competitor. A faster site means a better user experience. This leads to more calls, form submissions, and sales. Google also uses speed as a ranking factor. A slow site can push you down in search results, making it harder for local customers to find you.
Generally, a website should load in under 2 seconds. Google's Core Web Vitals aim for a Largest Contentful Paint (LCP) of under 2.5 seconds. Anything over 3 seconds is considered 'needs improvement.' Sites loading over 5 seconds are in a critical state. They are likely losing customers and search visibility.
Even a one-second delay can significantly impact conversions. E-commerce sites can see a 7-20% drop in conversions for every second of delay. For B2B or SaaS, it's 4-10%. Healthcare sites might see a 3-8% impact. If your site is slow, you are leaving money on the table every month.
Core Web Vitals are a set of metrics Google uses to measure user experience, including loading speed. The main ones are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). LCP measures loading performance (ideally under 2.5s). FID measures interactivity (under 100ms is good). Improving these metrics is key for both user experience and SEO.
Yes, absolutely. Google Ads considers landing page experience when determining your Quality Score. A faster, more responsive landing page leads to a higher Quality Score. This can lower your cost-per-click and improve your ad position. You get more bang for your ad spend with a fast site.
Common culprits include large, unoptimized images, excessive use of plugins or scripts, inefficient hosting, and unoptimized code. Sometimes, a poorly configured content management system (CMS) can also slow things down. Identifying and fixing these issues can lead to significant speed gains.
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