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Calculate the potential return on investment for your video marketing efforts. Understand costs, conversions, and customer value to justify your budget and see
Cost for creating the video(s), including filming, editing, and talent.
Default: 5000
Budget for advertising or distributing your video (e.g., Google Ads, social media ads).
Default: 1000
The number of people who will likely watch your video, organically and through paid promotion.
Default: 20000
Percentage of viewers who will take action (e.g., click a link, fill a form) after watching.
Default: 1.5
Percentage of leads generated from video that become paying customers.
Default: 20
The average revenue you get from a single customer over their lifetime.
Default: 1200
The calculator connects your video investment to potential customer acquisition. First, we add your production and promotion costs for total investment. Then, we estimate how many leads your video will generate based on its reach and conversion rate. From those leads, we project how many will become paying customers using your lead-to-customer conversion rate. Finally, we multiply the number of new customers by your average customer value to get your projected revenue.
A local restaurant invests in a short, engaging video to promote a new menu item, using a small budget for local social media ads.
$3,000 net profit, 100% ROI
With a $1,000 investment and 10,000 views, 1.5% converted to leads (150 leads). 20% of leads became customers (30 customers). With an ACV of $100, this generates $3,000 in revenue, resulting in a $2,000 net profit and a 200% ROI. This shows how targeted video can drive local business.
A dental practice creates a series of patient testimonial videos, distributing them on their website and through targeted Google Ads for new patient
$7,000 net profit, 70% ROI
A $10,000 investment reaching 50,000 potential patients yields 750 leads (1.5% conversion). Of those, 150 become new patients (20% conversion). At an ACV of $1200, this is $180,000 in revenue.
A financial advisor firm produces an educational explainer video about retirement planning, promoting it via LinkedIn and email to existing contacts
$10,000 net profit, 66.67% ROI
An investment of $15,000 targeting 30,000 views results in 450 leads (1.5% conversion). If 20% become clients, that's 90 new clients. With an ACV of $2500, this generates $225,000 in revenue.
Skip the spreadsheet
Armitage tracks these numbers automatically across SEO and paid ads. One dashboard. Updated daily. No manual exports.
See your real numbersThis calculator uses standard ROI formulas based on inputs for costs, reach, and conversion rates. Average customer value is a critical component, reflecting the long-term revenue generated by a client.
This calculator provides an estimate based on your inputs and common industry benchmarks. Your actual ROI can vary depending on video quality, targeting, distribution channels, and overall market conditions. It's a tool to help you forecast and plan, not a guarantee.
Conversion rates vary widely. A simple informational video might have a lower direct conversion rate than a strong call-to-action video on a landing page. Industry averages can range from 0.5% for broad reach content to over 5% for highly targeted, bottom-of-funnel videos. Start with a conservative estimate and adjust as you gather real data.
Both are critical. A high-quality video won't perform if no one sees it. Conversely, promoting a poorly produced video is a waste of money. The ideal balance depends on your goals and audience. For local businesses, often a modest production budget paired with targeted local promotion (like Google Ads or social media ads) yields better results than a blockbuster video with no distribution plan.
Video content is excellent for both. For SEO, well-optimized videos can rank in search results and keep users on your site longer, signaling quality. For paid ads, video ads often have higher engagement rates and lower costs per click than static images. Combining them means your video works harder, attracting organic traffic while also driving immediate leads through ads.
Average Customer Value (ACV) is the average revenue a customer generates for your business over their relationship with you. It's important because it shows the true worth of acquiring a new customer. Knowing your ACV helps you understand how much you can realistically spend to acquire a new customer through video marketing and still be profitable.
Armitage monitors your marketing metrics across every channel, every day. Get a free growth audit to see where you stand.
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