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Build a custom marketing reporting dashboard. Understand key metrics for SEO, Google Ads, and overall ROI. Tailored for local businesses and medical practices.
Choose the main marketing channels you want to see reported on.
Default: Both SEO & Google Ads
Different industries prioritize different metrics. Select yours for relevant suggestions.
Default: Local Service Business
Your report should directly reflect your primary business objective.
Default: Generate Leads
Choose how much detail you want in your monthly report.
Default: Executive Summary & Key Metrics
Toggle to include a section on Return on Investment and budget spend breakdown.
Default: True
This tool helps you define the essential components of your monthly marketing report. It doesn't calculate a numerical result. Instead, it uses your inputs like primary marketing channels, business goals, and desired reporting depth to suggest specific metrics, sections, and data visualizations. The aim is to create a report structure that directly answers your business questions, moving beyond vanity metrics to focus on what drives actual growth and ROI for businesses like yours.
A dental clinic wants to track new patient inquiries and online appointment bookings from their marketing efforts.
Recommended dashboard elements: New patient inquiries (calls, forms), online appointment conversions, Google Business Profile performance (calls, directions, website clicks), local SEO rankings for key services, and Google Ads cost-per-inquiry.
For a medical practice, direct patient acquisition is key. The dashboard focuses on measurable actions like inquiries and appointments, alongside local visibility metrics. This ensures the report highlights actual patient growth.
A plumbing company needs more qualified leads for emergency services and scheduled maintenance jobs.
Recommended dashboard elements: Total lead form submissions, phone calls from website, Google Ads conversion rate, organic search visibility for service areas, and cost per lead for paid campaigns.
A local service business thrives on lead volume and quality. The report prioritizes lead generation metrics across both organic and paid channels, showing the combined impact on new business opportunities.
A law firm wants to increase qualified consultations and establish thought leadership online.
Recommended dashboard elements: Qualified consultation requests, website organic traffic to practice area pages, content engagement metrics (time on page, bounce rate), branded search volume, and Google Ads performance for specific service offerings.
Beyond direct leads, professional services benefit from authority. The dashboard includes metrics for lead generation, content engagement, and brand visibility, reflecting a holistic approach to client acquisition and reputation building.
Skip the spreadsheet
Armitage tracks these numbers automatically across SEO and paid ads. One dashboard. Updated daily. No manual exports.
See your real numbersThe recommendations in this dashboard builder are based on industry best practices for local businesses, medical practices, and professional services firms. We prioritize actionable metrics that directly correlate with business growth and ROI, drawing from years of agency experience in digital
For local businesses, focus on organic traffic to relevant service pages, keyword rankings for high-intent local terms, Google Business Profile views and actions (calls, directions, website clicks), and lead form submissions or phone calls from organic search. These show direct impact on your pipeline, not just website visitors.
Monthly reporting is standard for most agencies. This cadence allows enough time for marketing campaigns to generate meaningful data and for trends to emerge. Weekly check-ins can be useful for paid ad campaigns to make rapid adjustments, but thorough strategic reviews are best done monthly.
Vanity metrics look good on paper but don't directly correlate to business growth. Examples include total website visitors or social media likes. Actionable metrics directly relate to your goals, such as qualified leads generated, cost per acquisition, conversion rates, and actual sales attributed to marketing efforts. Focus on what impacts your bottom line.
A good report explains the 'why' behind the numbers. It should include an executive summary that highlights key wins, challenges, and next steps. Look for insights into lead quality, competitive analysis, and how current trends affect your strategy. If it's just raw data, it's not a report; it's a data dump. Demand clear explanations and recommendations.
Many agencies force you to choose one. But combining SEO and Google Ads provides a complete picture. SEO builds long-term, compounding organic visibility, while Google Ads delivers immediate, targeted traffic and leads. Seeing them together shows how they complement each other, driving more consistent growth and allowing for smarter budget allocation across both channels.
Armitage monitors your marketing metrics across every channel, every day. Get a free growth audit to see where you stand.
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