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Calculate your ideal marketing channel mix for SEO and Google Ads. Understand projected ROI and lead generation for your business, avoiding common agency
Your average monthly revenue from your business.
Default: 50000
The percentage you aim to grow your monthly revenue by.
Default: 10
The total revenue you expect from a typical customer over their relationship with your business.
Default: 2000
The ratio of Customer Lifetime Value to Customer Acquisition Cost you aim for. A healthy ratio is 3:1 or higher.
Default: 3
Your total planned monthly spend on agency fees and ad campaigns.
Default: 3500
Choose your primary marketing channel focus.
Default: Both
This calculator estimates your potential marketing outcomes by considering your current revenue, growth targets, customer value, and budget. It uses industry benchmarks for conversion rates and ROI (e.g., 3:1 solid, 10:1 outstanding digital marketing ROI) to project leads and revenue generated. When 'Both' channels are selected, the model accounts for the synergistic effect where SEO improves ad quality scores and paid ads provide immediate data for SEO strategy, leading to a higher overall
A new landscaping business in a competitive market aims for rapid growth while building long-term authority.
Projected ~15-20 new qualified leads per month, achieving a 4:1 CLV:CAC ratio within 6-9 months, with steadily increasing organic traffic.
By allocating a $3,500 monthly budget to 'Both' SEO and Paid Ads, this business gets immediate calls from paid campaigns while its Google Business Profile and local SEO efforts start to rank.
An established dental practice wants to increase new patient appointments by 15% and improve overall patient acquisition efficiency.
Projected ~25-30 new patient inquiries monthly, with a CLV:CAC ratio improving to 5:1, and a 10% increase in existing patient re-bookings via retargeting.
With a higher CLV and a focus on both channels, the practice can target specific patient demographics with paid ads while ranking for high-intent 'dentist near me' searches. This dual approach ensures immediate patient flow and strengthens the practice's online presence against competitors, showing
A financial advisory firm seeks to expand its client base by 10% annually, focusing on high-net-worth individuals, without overspending.
Projected ~5-8 high-value client inquiries monthly, with a strong 6:1 CLV:CAC ratio, driven by targeted content and precise ad placements.
For a professional services firm, combining SEO for thought leadership content with highly targeted LinkedIn or Google Ads provides the best reach. SEO builds trust and authority, while ads allow direct targeting of specific professional titles or income levels.
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Armitage tracks these numbers automatically across SEO and paid ads. One dashboard. Updated daily. No manual exports.
See your real numbersThis calculator's projections are based on industry benchmarks and averages from 2023-2026 data. Key assumptions include a healthy CLV:CAC ratio of 3:1+ and typical digital marketing ROI ranging from 3:1 (solid) to 10:1 (outstanding).
Smart businesses use both channels together. SEO builds long-term authority and compounds over time, delivering sustained organic traffic. Paid ads provide immediate visibility and pipeline, allowing you to quickly test offers and scale. The verdict is not about choosing one over the other, but understanding how they work best in a combined system. This approach beats a one-or-the-other strategy by delivering both immediate and compounding results.
A solid digital marketing ROI is around 3:1, meaning you get $3 back for every $1 spent. An outstanding ROI can be 10:1 or higher, though this often depends on your customer lifetime value (CLV) and conversion rates. For example, a 25% conversion lift can yield a 150% ROI on a $5K/month agency spend. The key is consistent tracking and a strategy that allows both SEO and paid efforts to reinforce each other.
Marketing budgets vary widely. For a local business or medical practice with $500K-$5M in revenue, monthly retainers for agencies typically range from $1,000 to $25,000+, with full-stack partnerships often starting around $3,000. Additionally, expect to allocate 10-20% of your ad spend for management fees if you're running paid campaigns. Your budget should align with your revenue goals and customer lifetime value.
As of 2026, 78% of digital agencies use retainer-based pricing. This model offers predictability and aligns with the ongoing nature of digital marketing. Monthly retainers for services like SEO, AI content strategy, and paid media management are common. For example, AI content strategy might be $2K-$5K/month, while paid media management could be $8K-$25K/month, plus a percentage of your ad spend.
Conversion tracking tells you exactly what's working. Without it, you're guessing. Proper tracking allows you to attribute leads and sales to specific campaigns and keywords, helping you optimize your budget. It's the foundation for understanding your Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV), which are critical metrics for proving marketing ROI and scaling your business profitably. You need to know which channels actually bring in paying clients.
Armitage monitors your marketing metrics across every channel, every day. Get a free growth audit to see where you stand.
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