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Estimate your local market potential. Calculate potential revenue from search demand, conversion rates, and average job value to make smarter marketing
Total monthly searches for your services in your local area. Use tools like Google Keyword Planner to estimate.
Default: 1000
Percentage of website visitors who become leads (e.g., fill a form, call). Typical for local businesses is 1-5%.
Default: 2
Percentage of qualified leads you convert into paying customers. This is your sales team's effectiveness.
Default: 20
The average revenue you generate per customer or job. This is your profit per client.
Default: 500
This calculator determines your market opportunity by multiplying your monthly local search demand by your website conversion rate, then by your lead close rate, and finally by your average job value. This chain shows the potential revenue from a specific number of searches. Here's the breakdown: (Monthly Local Search Demand * (Website Conversion Rate / 100) * (Lead Close Rate / 100) * Average Job/Client Value).
A new medical practice in a small city wants to estimate its market opportunity for new patient acquisition.
$2,000 per month potential
With 1,000 monthly searches, a 2% website conversion rate yields 20 leads. A 10% close rate means 2 new patients. At $1,000 per patient, that's $2,000 in potential monthly revenue from search. This shows a starting point for growth.
An established plumbing company with good conversion rates aims to see its growth potential in a larger service area.
$7,500 per month potential
If 2,500 monthly searches lead to 75 website leads (3% conversion), and 20% of those leads close, that's 15 new jobs. At $500 per job, the potential is $7,500. This demonstrates how optimizing conversion and close rates boosts opportunity.
A financial advisor targets a niche market with fewer searches but very high client value.
$3,000 per month potential
For 200 monthly searches, even a 5% conversion (10 leads) and a 30% close rate (3 new clients) can generate significant revenue when the average client value is $1,000. This highlights the impact of high-value services on market opportunity.
Skip the spreadsheet
Armitage tracks these numbers automatically across SEO and paid ads. One dashboard. Updated daily. No manual exports.
See your real numbersThis calculator uses a standard marketing funnel approach to estimate potential revenue. It relies on your input values for local search demand, website conversion, lead close rates, and average job value.
Monthly search demand is the total number of times people in your local area search for services you offer. It directly impacts your market opportunity because it shows how many potential customers are actively looking for businesses like yours online. More searches mean more potential customers.
Your website conversion rate is the percentage of visitors who take a desired action, like filling out a contact form or calling you. You can find this data in Google Analytics or through your CRM system. If you don't track it, start with a conservative estimate, like 1-3% for most local businesses.
Your lead close rate tells you how many of your qualified leads actually become paying customers. This metric is critical because it directly translates potential leads into actual revenue. A strong close rate means you can extract more value from every lead your marketing generates.
Yes, this calculator provides a data-driven estimate of your potential revenue. Understanding this potential helps you justify marketing investments. If the market opportunity is significant, investing in strategies like SEO and Google Ads management makes more sense to capture that revenue.
If your calculated market opportunity seems low, it points to areas for improvement. You might need to increase your website's conversion rate, improve your sales team's close rate, or expand your service offerings to capture more search demand. It's a diagnostic tool, not just a prediction.
You should re-evaluate your market opportunity at least once a year, or whenever there are significant changes in your business or local market. New services, increased competition, or shifts in customer behavior can all impact your numbers.
Armitage monitors your marketing metrics across every channel, every day. Get a free growth audit to see where you stand.
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