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Calculate the true return on investment for your email marketing campaigns. See how much revenue email generates and evaluate agency performance for your local
Your total number of active email subscribers.
Default: 5000
The percentage of emails opened. Global benchmarks are 25-40%.
Default: 25
The percentage of opened emails that result in a click. Global benchmarks are 1-3%.
Default: 2
The percentage of clicks that result in a purchase or desired action.
Default: 1.5
The average revenue generated per transaction.
Default: 100
The average number of emails sent to each subscriber per month.
Default: 4
Your monthly cost for email marketing platforms (e.g., Mailchimp, Klaviyo).
Default: 100
Monthly fees paid to an agency specifically for email marketing management.
Default: 0
Estimated monthly cost for internal staff time spent on email marketing.
Default: 0
This calculator determines your email marketing ROI by first estimating your total monthly revenue from email. It does this by multiplying your email list size by your average open rate, then by your click-through rate, then by your conversion rate, and finally by your average order value and the number of monthly sends. This gives you your total attributable revenue. Then, it sums up all your monthly costs: software, agency fees, and internal personnel.
A local boutique managing its own email marketing. They have a decent list but limited time for optimization.
1400% ROI
With a smaller list and no agency fees, the boutique still sees a positive return. However, their lower conversion rate and generic sends limit their potential. This scenario shows that even with minimal investment, email can generate revenue, but there's significant room for growth with expertise.
A medical practice hires an agency to manage segmented email campaigns, leading to higher engagement and conversions.
3950% ROI
This medical practice benefits from professional management, achieving strong open and click-through rates. Despite higher agency fees, the increased conversions and AOV lead to a significantly higher ROI, showing the value of expert management.
A consulting firm with a growing list focuses on highly targeted, automated emails to high-value clients, aiming for top-tier ROI.
7000% ROI
By focusing on a high-value average order and a well-segmented list with excellent engagement metrics, this firm achieves a top-tier ROI. This demonstrates how strategic email marketing, potentially with advanced automation and personalization, can exceed average benchmarks, aligning with the 7000%
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See your real numbersThis calculator uses standard email marketing ROI formulas and industry benchmarks. Revenue is estimated based on list size, engagement rates (open and click-through), conversion rate, and average order value. Costs include software, agency fees, and internal personnel time.
Email Marketing ROI is calculated by taking the incremental revenue generated directly from email campaigns, subtracting the total costs associated with those campaigns, and then dividing that result by the total costs. This figure is then multiplied by 100 to get a percentage. Costs include software, personnel time, and any agency fees. This gives you a clear picture of profit per dollar spent.
Globally, email marketing typically sees a return of $36-$42 for every $1 spent, which is 3600-4200% ROI. For small to mid-sized B2B businesses, initial targets might be 3000-3600%. Top performers, especially those using segmentation and automation, can achieve 4000-5000%. If you're working with a strong agency, benchmarks of 300-500% above your baseline are considered excellent.
Personalization directly impacts how engaged your audience is. When emails feel relevant, open rates and click-through rates increase significantly. Research suggests personalization can project a 96% revenue lift. This means more sales from the same number of emails sent, leading to a much higher ROI. Generic emails often get ignored or sent to spam.
There's no single magic number, but consistency is key. Your optimal frequency depends on your audience and content. Many businesses find success sending 2-4 emails per month. However, automated emails like abandoned cart sequences can be highly effective and sent more frequently based on user behavior, generating up to $28.89 per recipient for top performers.
Several factors impact deliverability, which directly affects your ROI. These include the quality of your email list (avoiding old or purchased lists), sender reputation, email content (avoiding spam triggers), and consistent sending practices. A deliverability rate of 95% or higher is a strong benchmark. Poor deliverability means your emails don't reach inboxes, wasting your efforts and budget.
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