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Legal
Scorpion is one of the largest legal marketing companies in the US, serving thousands of law firms. Armitage Media takes a different approach - smaller client base, deeper integration, and AI search optimization built in from day one. Here is how they compare.
| Category | Armitage Media | Scorpion | Edge |
|---|---|---|---|
| SEO Management | SEO system with 24/7 monitoring, programmatic content, and technical SEO | Full-service SEO with content, link building, and technical optimization | |
| AI Search Optimization | AI search monitoring covers ChatGPT, Claude, Perplexity, and Google AI daily | No dedicated AI search optimization offering | |
| Revenue Attribution | Analytics dashboard connects marketing spend to signed retainers | Standard reporting with call tracking and form submissions | |
| Client Portfolio Size | Small client base for focused attention per firm | Serves thousands of firms across the US | |
| Contract Terms | Month-to-month, cancel anytime | Typically 12-month contracts | |
| Paid Advertising | Does not manage PPC - focuses exclusively on organic and AI search | Full PPC management for Google Ads and LSAs |
Armitage Media edge| Scorpion edge| Tie
Best for law firms that want transparent ROI tracking, AI search visibility, and a focused team without long-term contracts.
Best for law firms that want a full-service agency handling everything from web design to paid ads under one roof.
See exactly where your digital presence stands. Rankings, AI visibility, competitors. No pitch deck.